
Meet Joseph Tan
Your trusted coach for leading with purpose.
With over two decades of experience in working with individuals and teams, Joseph brings a unique approach to understanding your leadership goals from a "heart-ware" perspective. The goal is to help
you grow in a way that is tailored to your strengths and purpose.


A personalised strategy for every client
We believe in approaching each client situation, seeking first to understand before we undertake any assignments. We view each project not only from the results to be achieved but the relationship to be developed. You can expect an honest evaluation about what works, and what needs to be worked on.
Our Services
How I can help you
We leverage on our certification with world-class tools and methodologies to assist you in resolving real-life issues regarding team culture, engagement, and leadership growth.
Leading with Purpose
This is a flagship experience designed for senior executives ready to bridge the gap between organizational culture and personal ownership. By uniting your leadership team behind a purposeful cause, we break down silos and build a sustainable culture of accountability. Using the highly interactive Lego® Serious Play® methodology, we help your leaders visibly map out corporate dynamics and unlock the process needed to inspire an ownership mindset across the entire organization.
Leading with Strengths
This is our premier program for leaders who want to stop fixing weaknesses and start multiplying results. Powered by the CliftonStrengths® assessment, this experience helps executives uncover their unique talents to build an authentic, undeniable leadership presence. Instead of enforcing one-size-fits-all management, we give your leaders the exact playbook they need to optimize their natural strengths and drive deep team engagement.
Leading with Character
This is an inside-out development program designed to intentionally build the foundation of true leadership success. Grounded in the proven curriculum from the Character Training Institute, this program addresses a critical corporate reality: companies hire for skills, but they inevitably fire for character. By proactively cultivating good character, we equip your leaders with the inner compass and ethical intelligence required to work in an environment of trust and enhance your company’s reputation.
Testimonials
What clients are saying
"Joseph has been instrumental in shaping my company's culture and helping my leadership team to unlock their unique strengths. Coupled with other business strategies we implemented, this strengths-based mindset has helped the sales performance grow by 35% over the past three years."
Christine Lee
Managing Director
"Joseph's experience in training and clifton strengths has allowed me to gain a better understanding, not just in my strengths but also insights on how to leverage and elevate them. I was surprised to be fully engaged in the 2 x 3.5 hours workshop even though it was virtual, his stories, analogies and humor made it fun and easy to understand. Thanks for your sharing Joseph!."
Kelvin Wong
Manager
"Thank you Joseph for the eye-opening session. During the homework, I personally felt really depressed. I couldn't really sleep that night. Next day during the wrap up session, I couldn't hold back my emotions & burst into tears. It was a moment in my life I felt so frail. All my life, I have always given my best in everything I do but always end up struggling to cope. I knew I enjoyed coaching, teaching but most of the time I am drowned with paperwork which I hated very much. Good thing my boss joined these sessions and I really look forward to a change of direction. Thank you once again for letting me discover my talents, and I look forward to using them in full strength."
Kristy Ryan
Team Leader

Let's talk about your leadership goals.
Whether you're planning for individual, team or organization development, we are ready to talk.